It’s not so much that I like the exterior design – although I do, and I consider it to quite easily be the most beautiful of all big sedans in the market today. The torque-laden V8 is a nice feature, but in reality I already have the same powerplant in my S4. The innovative Aluminum Space Frame is cool in an I-can’t-touch-it-but-know-it’s-a-big-differentiator kind of way; I’m really focused on things more tangible.
What kinds of things? If you allow me to start at a baseline whereby the A8 L is indeed a very well designed, capably powered, safe and luxurious automobile then we instead need to talk about the special goodies Audi has thoughtfully thrown into the mix. From the company that prides itself on having Vorsprung durch Technik literally flowing through its veins, it is unsurprising to see the confluence of technology and common-sense functionality which is pervasive throughout the vehicle.
Here are the top ten things which push the A8 L over the top (in no particular order).
Advanced Key Intelligent Security System
All luxury cars have integrated security systems, but not all are equal when you take a closer look. In fact in 2005 the A8 won both the “Certified Security” quality seal from the Allianz Zentrum fur Technik (AZT - Allianz Centre for Technology) and the “British Car Security Award” for which it was the top vehicle in the luxury class. The Audi A8 features state-of-the-art security technologies, including an electronic steering column lock and the fourth-generation electronic immobilizer.
The A8 L anticipates driver convenience without compromising the security system via the deployment of an electronic pulse generator embedded in the key fob.
Sure, the key must still be “on your person” but it can remain safely stowed in your pocket, purse, briefcase or other accoutrement of choice. Once the driver approaches the car with the key in range – according to Audi the range has been tuned to a safe 5 feet – he or she can unlock the driver’s door by simply depressing the button set into the top of the door handle.
With this the driver’s door is unlocked as if the car knew its driver had merrily returned.
Owners may choose via MMI whether, for security reasons, to have only the manually actuated doors unlock or have all the doors unlock once the driver’s door is unlocked. Similarly, when exiting the vehicle the driver can lock all doors (and trunk) and activate the alarm system by simply depressing the same button.
Adaptive Lighting (in conjunction with bi-xenon headlights)
Savvy drivers know the bluish-white glow of approaching xenon headlights. While this high end feature is slowly but surely moving down the ranks to more everyday vehicles, for now they still more often than not indicate a German-bred automobile is nearby.
The A8 L obviously employs Audi’s xenon headlamps, but also utilizes cutting edge technology by enabling the lights so help the driver “see” more from side to side during cornering. Adaptive lighting on an A8 L can be identified by additional lighting tubes installed between the low beam and high beam headlights.
At any given moment the vehicle will evaluate multiple parameters (such as speed, steering angle and the operation of turn signals) and then potentially activate the additional reflector at speeds up to about 45mph.
In real life practice the headlights work as advertised. Approach a corner slowly and turn the steering wheel and illumination will simultaneously track in the same direction. While some may view this feature as a subtle novelty, it is actually an advanced safety feature could be worth every penny if a person / animal / obstruction should happen to be just around he next curve of the road.
Finally, the system is also active when the car is in reverse where the adaptive lights on both sides are automatically activated thereby significantly increasing the area visible to the driver around the vehicle’s front end.
Unmatched Audi Interior
Take a second to fully appreciate the above photo of the A8 L. The first thing that must be noted is the elegantly simple layout. While many other high end brands attempt to “wow” via very complex, busy interiors, Audi hits the mark perfectly with its blend of form and functionality. The contour of the seats – which offer adequate support in this luxury sedan without feeling too racerish – is right on. Symmetry within the gauge pods, climate control system and MMI controls is another subtlety.
Taking the interior a step further, the materials utilized in the top end of the Audi range are easily the best in the auto industry. Without taking anything away from the rest of the Audi lineup, the A8 gets the best of the best. The leather is absolutely supple and dreamy, the carpeting is the just the opposite of coarse and utilitarian weaves found in some automobiles, the woods are gorgeous and even the plastics feel somehow very un-plasticy.
Studying the color palate – what Audi terms Amaretto – I’ll allow that results may vary. I personally feel that this color scheme is dazzling; there wasn’t a person I showed it to that wasn’t astonished. That said some folks will go to their graves with all black interiors and I can say from experience that Audi can also put together a more understated interior better than any manufacturer in the industry.
Bluetooth Integration
Look at your phone. If you are a potential A8 L buyer then chances are very good you are not toting a 3 year old, feature-barren brick of a cell phone. Today’s high end phones all offer Bluetooth functionality and the A8 L is setup to utilize handsfree to its fullest extent. In fact the A8 was the first car worldwide to be available with a handsfree car phone with cordless receiver.
Once connected, all important telephone functions can be operated via the MMI control unit. The TEL key provides access to the menu as well as the telephone directory integrated in the SIM card. Most importantly, the driver is able to operate the most important telephone
functions straight from the multifunction steering wheel meaning never letting go of the wheel.
The reality is that the interior of the A8 L, even at speed, is ghostly quiet. This plays perfectly with the integrated handsfree functionality because users do not have to compete with typical road and engine noise.
Long Wheelbase
Want to be chauffeured around like you are somebody special? OK I admit it – I had my wife drive me around so I could spend a little time getting acclimated to the back half of the A8 L. While I am clearly not that special (my wife reminded me of that fact continually throughout the drive), I did get to enjoy the immense amount of space offered by this vehicle.
The “L” in A8 L just adds the something special that isn’t available in nearly any of the production cars out there. This is the long wheelbase special and Audi made it credible by extending the wheelbase by over 5 inches (also stretching the rear doors by over 5 inches in the process). All of the increase in the cars length has thus been smartly incorporated between the B and D pillars, allowing the additional space to be fully deployed to the rear seats.
Quite simply this means that even if Shaquille O’Neil is driving (and trust me, the front seats do go way, way, way back), passengers in the back seat will have more than adequate legroom. More hip owners will of course have a wicked assortment of aftermarket rear seat entertainment installed to make use of this additional space, but I digress.
Alcantara Inserts and Headliner
This one is so “I’ve-got-bling-in-a-refined-way” that I hardly know what to say. Audi color-matches its plush Alcantara with the interior leather and then spreads it around in perfect proportions on the doors and, more importantly, on the headliner. No cheesy felt headliner here, but rather a lavish, posh, lush, swanky, swishy, stunning, super-deluxe Alcantara lid. ‘Nuff said.
Audi’s MMI (Multi Media Interface)
There was a time when the superlative MMI system was only available in the A8 range; it has since moved “down-market” to the A6 model (and Q7) as well. Nevertheless MMI still exists as the bar against which all other manufacturer’s systems must be measured. The brains and guts of the A8 L – from the stereo to the lighting and locking systems – can be accessed through the intuitive and easy-to-operate dial and buttons.
The reason everything is accessible via MMI is that the main bus systems connecting all electronic components on board are also interconnected to the MMI system via an independent gateway control unit. In other words the network connecting the entire driveline (including engine, transmission and brake control units) is connected to the MMI gateway just as is the high speed infotainment network, the comfort and convenience components and all other systems.
Reassuringly, Audi has designed the MMI system in order to incorporate and accommodate future functionality. One engineer I spoke to referred to it as a platform that would be with us “many years into the future”. Until full and complete voice recognition (and anticipation) is perfected this is as good as it gets.
Self-Retracting Video Screen
A close partner in crime with the MMI system, the video monitor is as clever as it is useful. It goes without saying that any video system must be high quality and this system certainly qualifies. What gives it that extra edge, however, is how the screen neatly stows itself into the dashboard. This protects the screen when not in use, but more importantly allows the owner to appreciate the beautiful dashboard unhindered by the screen.
Audi put all of its vast engineering and design experience into play with the retracting screen. It differentiates against competitors which still utilize blotted dashboards dominated by not-always-in-use video displays.
Starter Button
Recalling the benefits of the intelligent security system, the starter button concept flows along much the same lines. Supposing that the driver has chosen to leave the A8 L’s keys safely packed in his or her pocket and unlocked the car via the door handle, it would be nothing short of laborious to have to pull out the key and insert it into the steering column in order to start the car. This problem is efficiently resolved with a strategically placed starter button.
It is so refreshing and liberating not to fiddle with keys in and around the A8 L. I can attest that this was one of my very favorite functional goodies since I merely had to keep the keys in my pocket all day long. I never thought twice about getting in and out of the car or starting or killing the engine, except that is until I got back into my own behind-the-times automobile.

Adaptive Suspension
Last, but not least, is the A8’s adaptive air suspension. Traditional big car suspensions are a distant memory with the A8 where an electronic system controls the air suspension deployed at all four wheels and continuously adjusts dampening based on user-selections and road conditions.
One of the built in benefits is aerodynamic efficiency – the car knows to gradually “hunker down” as it gains speed in order to lower the center of gravity and improve aerodynamics. The car is of course also much more stable when the ride height it lowered at speed.
In a true display of active technology, the adaptive suspension monitors input from the axles and acceleration sensors on the vehicle’s body in order to make many small adjustments in dampening (each taking just milliseconds). The end state is unparalleled ride comfort, improved vehicle response during cornering, braking and hard acceleration and complete driver adjustability. Once again, in contrast to many cars in its class, the A8 L suffers very little body roll, nose dive and pitching during spirited driving.
Conclusion
Have I made my case? The A8 L brings so much to bear to the world of large luxury sedans that it becomes impossible to dismiss when searching for a combination of features and price.
Ultimately pricing in this segment is probably not the deciding factor anyway, meaning that potential owners would be looking at the types of features discussed here with great interest.
Did I mention that I want an A8 L?
[source: AudiWorld]
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